The South West features outstanding natural landscapes and is Australia’s only biodiversity hotspot on an international list of 34.

Enjoying a Mediterranean climate, the region’s attractions are 2-3 hours from Perth and draw more than 2.5 million domestic visitors looking to discover experiences that will last a lifetime.

Western Australia’s most visited region, the South West enjoys comprehensive services in lower population centres such as Margaret River as visitors support more businesses than traditional food and accommodation enterprises.

Tourism and Hospitality Fast-Facts

• The South West generates more than $1bn in tourism output
• Domestic visitors spent 8.4 million nights in the region
• 5,144 jobs are directly supported by tourism
• $614m output is generated by tourism in Busselton and Augusta-Margaret River