The South West features outstanding natural landscapes and is Australia’s only biodiversity hotspot on an international list of 34.

Enjoying a Mediterranean climate, the region’s attractions are 2-3 hours from Perth and draw more than 2.6 million domestic visitors looking to discover experiences that will last a lifetime.

Western Australia’s most visited region, the South West enjoys comprehensive services in centres such as Margaret River as visitors support more businesses than traditional food and accommodation enterprises.

For more information about Tourism investment in the South West and beyond, visit Tourism WA. ‍

Tourism and Hospitality Fast Facts

• The South West generates more than $1.7bn in tourism output.
• Tourism directly supports 6,950 jobs, making it a major employer across the region.
• Domestic visitors spent an estimated $2.3b in the South West, reinforcing tourism's contribution to local business and communities.

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