Since 2019, the WA Government has made significant investments to improve local tourism infrastructure and amenities in Collie. Over $40 million has been committed to build and support the town’s tourism offerings. This commitment is powering ahead, with the picturesque South West town now seeking to attract businesses who can embrace the vision of Collie as a growing tourism and adventure destination. The WA Government would love to hear from businesses that can offer new, high-quality, and memorable experiences for visitors, in order to help bring those ideas to life. For significant proposals ,there may be opportunities for State Government funding support. Future tourism-friendly offerings may include:

What they're looking for:

Accommodation: upmarket couples and family accommodation

Boutique brewery

Accommodation support industries

Café/restaurant style eateries

Mountain biker friendly offerings

Aboriginal cultural offerings

Eco/nature tourism offerings

Heritage, arts and culture offerings

At a glance: Collie tourism

For decades, Collie in Western Australia’s South West was the State’s best-kept secret, but the secret is finally out, and visitor numbers have boomed in only a few short years. As Collie first recognised the need to move its economy and identity away from coal and coal-fired energy, tourism was identified as a major opportunity for the town and its surrounds. Surrounded by beautiful jarrah forests and waterways and easily accessible from Perth and other South West tourism destinations, Collie’s offerings had previously been hidden away. Between 2019 to 2021, the State Government investment in local tourism infrastructure and visitor amenities has resulted in a 73%increase in tourists visiting Collie. This grow this impressive, however work and investment to further grow Collie’s offerings and capabilities as a tourism destination is ongoing. Collie is looking to establish itself as an integrated tourism location for all to experience, to increase the total number of visitors, increase repeat visits, and extend the length of stay.